e.l.f. Power Grip Primer
The Ultimate Makeup Magnet. Stick It. Grip It. Lock It.
There is a reason this primer is the #1 best-seller in America. The e.l.f. Power Grip Primer is a gel-based, ingredient-driven formula that literally "grips" your makeup to your face all day long. Designed to smooth your skin’s texture while providing a serious dose of hydration, this primer ensures your foundation won't budge, fade, or crease.
If you’re tired of your makeup disappearing by lunchtime, it’s time to get a grip.
Why It’s a BrandsLovers Best-Seller
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Unbeatable Hold: The unique, tacky texture creates a powerful bond between your skin and your makeup for 12+ hours of wear.
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Skin-Smoothing Finish: Instantly blurs pores and uneven texture for a soft-focus, flawless base.
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Hydration Hero: Infused with Hyaluronic Acid to help skin retain moisture, preventing your foundation from looking dry or cakey.
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Universal Clear Formula: Goes on completely clear and works on all skin types and skin tones—no white cast, no tint.
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Cruelty-Free & Vegan: High-performance beauty with a clean conscience.
The Power Stats
| Feature |
Details |
| Texture |
Lightweight, Smoothing Gel |
| Finish |
Translucent & Dewy (Grip finish) |
| Key Ingredient |
Hyaluronic Acid |
| Best For |
Long-wear foundation & all-day events |
| Skin Type |
All Skin Types (Non-comedogenic) |
How to Apply Like a Pro
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Warm It Up: Apply a small amount to your fingertips.
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Press, Don’t Rub: Pat the primer into your skin. The dabbing motion helps activate the "grip" and ensures an even layer.
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The 30-Second Rule: Allow the primer to sit for 30 seconds to fully set and become tacky before applying your Rare Beauty Foundation.
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Flawless Finish: Once it feels sticky, apply your makeup as usual and watch it stay locked in place.
BrandsLovers Tip: This primer is the perfect base for the One/Size Setting Spray. Use the Power Grip to start your routine and the One/Size to finish it—your makeup will be virtually bulletproof!
Why Shop BrandsLovers Official?
We don't just follow trends; we bring you the products that actually deliver. At BrandsLovers Official, we guarantee 100% authentic e.l.f. Cosmetics so you can achieve professional-grade results at home.
